Feb 2, 2007

Me, I’m Supporting Little Caesars

I have long believed that if a you don’t like a business, don’t shop there. If you don’t like a show, don’t watch it. In turn when a business does something that impresses me, they win my support and business. My next pizza is a Little Ceasars.

Michael Ilitch, Founder and chairman of Little Caesars, did something that deserves as much publicity as possible. He read about about Doughty in a USA Today story and was so impressed with the 31-year-old Army staff sergeant that he called to thank him for his service to the country. They struck up a friendship, and Ilitch offered Doughty the franchise.

"Doughty stood strong for our country," Ilitch said in a news release. "I was so impressed that I wanted to do something."